In an era, where everything is a click away, your business’s online presence is as vital as its physical storefront. To help you navigate digital marketing and website development, we’ve compiled a guide on the key features every business website should have.
From e-commerce website development to creating a mobile-friendly website, this guide covers it all.
- 1 Contact Information: Your Digital Business Card
- 2 User Experience & Mobile Responsive Design: Making Everyone Feel at Home
- 3 Call to Action: Nudging Visitors in the Right Direction
- 4 Blog or News Section: Share Your Story
- 5 Social Proof: The Trust Builder
- 6 Clear & Concise Navigation: Make It Easy to Explore
- 7 SEO: Being Found Online
- 8 Fast and Secure Hosting: The Unsung Hero
- 9 Optimised Text for Google: Speaking Google’s Language
- 10 Ready to Take Online Payments: The Cornerstone of E-commerce
Contact Information: Your Digital Business Card
Think of your website’s contact information as your digital business card. Potential customers must find out how they can reach you.
This isn’t limited to an email address or phone number. Include a physical address, if you have one, and a contact form.
Websites with easy-to-find contact info are often seen as more trustworthy.
User Experience & Mobile Responsive Design: Making Everyone Feel at Home
In today’s world, a mobile-friendly website is a must. A huge chunk of web traffic comes from mobile devices. If your website doesn’t look good or work well on a phone or tablet, you’re likely to lose potential customers.
A website that’s easy to navigate and looks great on all devices makes visitors more likely to stay and explore what you offer. This boosts your website’s conversion rate.
Call to Action: Nudging Visitors in the Right Direction
Every website needs a clear Call to Action. It’s like a friendly nudge to visitors. This encourages them to take action.
This can be signing up for a newsletter, downloading a guide, or buying a product. Effective CTAs are key to guiding visitors and turning them into customers.
A blog or news section is where your brand’s voice shines. It’s about sharing valuable content that your audience finds interesting or useful.
Regularly updated, SEO-optimised blog posts attract more visitors. This improves your site’s visibility on search engines.
Social Proof: The Trust Builder
In the online world, trust is everything. Showcasing testimonials, user reviews, and case studies can boost your credibility.
For e-commerce-enabled websites, this kind of social proof can make the difference between someone only browsing and making a sale.
Good navigation on your website is crucial. It should be easy for visitors to find what they are looking for without getting lost.
Complicated or confusing navigation can frustrate users, causing them to leave your site. A well-organised website enhances user experience and keeps people engaged.
SEO: Being Found Online
Having an SEO-optimised website is essential. It’s all about making your site more visible on search engines like Google. This means using the right keywords, having quality backlinks, and updating your content.
Sometimes, businesses hire WordPress developers because they’re great at building websites that are both user-friendly and SEO-optimised.
Fast and Secure Hosting: The Unsung Hero
The hosting service of your website is its foundation. You need hosting that’s not only fast but also secure. Fast hosting means your website loads quickly, keeping visitors happy.
Secure hosting is essential for e-commerce sites. It protects your customers’ personal and payment information.
Optimised Text for Google: Speaking Google’s Language
Your website’s content should be engaging for readers and optimised for Google. This involves strategically using keywords, crafting reader-friendly meta descriptions, and using headers correctly. This not only helps your site rank better in search results but is a crucial part of your SEO strategy.
Ready to Take Online Payments: The Cornerstone of E-commerce
If you’re running an e-commerce-enabled website, being able to process online payments is vital. It’s important that customers feel safe and find it easy to make payments.
Offering various payment options and ensuring a hassle-free checkout process can improve the shopping experience and increase sales.
Creating a successful business website involves a lot more than making something that looks good. It’s about building a functional, user-friendly website that aligns with your business goals. Each element plays a crucial role in defining your online presence.
Whether you hire a WordPress developer or take on the task yourself, keeping these key features in mind is essential. Remember, your website is the digital face of your business – it’s where first impressions are formed. Make it count!